Citrix Summit 2020 was one fun and informative event. Amid all of the technology updates, I am happy to report, there was plenty of food, dancing, and even more food. Safe to say, I had a great time! I am now back in the office and have compiled a short list of some of the key highlights from this amazing event to share with you (the ones we’re allowed to).
Throughout the five days over which the summit was held, amid the celebrations of the previous year’s successes, there were three emergent themes which we will discuss here. These themes underpin Citrix’s vision and strategy for 2020 and beyond and as such are well-worth examining.
Intelligent user experiences
Last year the Citrix Workspace Hub was one of the main talking points of the event, with casting and roaming being central to the proposition. This year, Citrix talked about endpoints more ubiquitously in acknowledgement of the fact that user experience should be device-irrelevant. Furthermore, IoT is becoming more synonymous with desktop devices, and there’s clear recognition that Citrix expects the flexibility offered by technologies powering the Workspace hub to become ubiquitous. With the Raspberry Pi4 now powering the new generation of Workspace Hubs, we expect the trend of enterprise adoption, standardisation of endpoints, and the convergence of IoT to be key themes for the year.
The Workspace App, as you’d expect, took centre stage at the Citrix Summit. Here, micro-apps and intelligent, AI-powered user experiences, together with smart analytics are being marketed as cornerstones of Citrix’s value proposition over the coming year. We’re excited by the possibilities that code-less micro-app development, seamless IoT integration, and OS-independent workspaces present to organisations when delivered in unison. We’re working hard in the lab to showcase some of these possibilities and look forward to sharing our ideas and experiments very soon!
As hybrid and public clouds become the standard for enterprise deployments, Citrix continue to put more eggs into this basket. With WVD (Windows Virtual Desktop) being the talk of the town, and a source of much concern and contention within the Citrix community, much airtime was given to ratifying how Citrix Cloud technologies feature in the mix. After all, Citrix see themselves as a keystone to WVD being a genuine adoption-ready technology for the modern day enterprise. The mechanics make sense, and there were audible sighs of relief and swathes of technology professionals stroking their techie-beards in intrigue simultaneously.
Unified Endpoint Management was also talked about in many of the seminars I attended. Citrix Endpoint Management is now a cloud-only product. I suspect this strategy will enable quicker release cycles and a broadened, universal feature-set. Without doubt, Citrix are investing heavily in the platform.
Addressing the modern workforce
By obtaining more data from across the enterprise and using adaptive AI technologies, Citrix are sounding out a vision for the self-evolving workplace; one that is responsive and efficient for users, insightful for decision-makers and fundamentally secure. Increasingly, the problems we face traverse borders and markets. The modern workforce is rising up to meet these challenges and Citrix present a compelling narrative to support their vision of a secure and efficient, geographically-dispersed, workforce.
We would also like to take this opportunity to thank the business partners who met with us during the Citrix summit. We had numerous productive meetings and as 2020 gets well underway, we look forward to collaborating with existing and new partners alike to improve the way the world computes.